The luxury segment in Germany is booming

The luxury segment in Germany is booming thanks to its considerable strengths. High quality, technological innovation and unique design demonstrate the expertise of luxury companies and their employees. These virtues are paying off: all market segments grew substantially in the last half of 2012.

The outlook for the next six months is very positive too: 62% of company directors in the industry expect substantial sales growth in the first half of 2013. Almost one in two thus intends to hire more staff (48%) and invest in marketing (45%). One in three generally expects investment budgets to rise. Compared to other countries, Germany is a key growth market, with 55% of companies based there seeing better sales in Germany than in other markets.

Those are the key findings of a survey of 60 senior managers from leading companies for the first MEISTERKREIS index. This index tracks the mood in the German luxury segment and from now on will be conducted twice a year by MEISTERKREIS in collaboration with Roland Berger Strategy Consultants. In addition to market and sales development, the index evaluates aspects such as profitability and investment.

Munich, 02/25/2013 |InternationalTradeNews| (Fragment)